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October 5, 2023

This is why Rockstar Games really banned real brands

Rockstar has changed its Terms of Service (ToS). to prohibit the use of real trademarks (intellectual property) FiveM.

There are several reasons why the popular video game developer bans real brands in its games. Many players mistakenly believe that Rockstar Games wants to reduce the fun of the game. We would like to clarify this in this post.

1. Intellectual Property Concerns

Real brands are important to companies and they need to be protected. The same goes for video games. To avoid legal problems, developers often create fictitious trademarks that are reminiscent of real trademarks but with altered names and designs. Rockstar Games is known for doing this cleverly to give players an authentic experience while avoiding legality issues. These fictional brands also allow developers to make satirical commentary on real companies and trends.

2. Creative freedom

Rockstar cleverly creates its own brands in games to perfectly align with the narrative and enhance the gaming experience. This adaptability allows them to design logos, advertising, and product placements that fit the atmosphere and storyline. You can explore new concepts and avoid licensing agreements with real brands, streamline production and deliver exceptional gaming experiences.

3. Avoid recommendations

Using real trademarks in games can inadvertently lead to publicity, legal issues, and damage to a developer's reputation. Rockstar, a renowned game developer, eschews real brands to avoid complications and maintain creative control. By creating fictional brands, they can adapt the brands to their artistic vision, enhancing the immersive experience and adding novelty and originality to their games. This strategic decision protects Rockstar's reputation and avoids controversy.

4. Brand consistency

Rockstar games often contain satirical and exaggerated elements and the use of real brands can disrupt the consistency of the game world. By creating fictional brands, Rockstar can maintain the intended atmosphere and tone of its games.


The decision to ban real trademarks at Rockstar Games is likely based on a variety of reasons, both legal and creative, reflecting the desire for brand consistency. From a legal perspective, it is often challenging for game developers to use real trademarks in their games without risking legal problems. Trademark owners can take action against the use of their trademarks if they believe that they are being used in an unlawful manner or could damage the reputation of their brand. In order to avoid legal disputes, many game developers decide to forgo real trademarks and instead create fictitious trademarks. Additionally, there are also creative considerations that could result in real brands being banned from Rockstar Games.